1. What Are Cookies?
Cookies are small text files that are stored on your computer, phone, or tablet when you visit a website. They are widely used to make websites work properly, improve your browsing experience, and provide information to the website owner.
Some cookies are set by the website you are visiting (first-party cookies), while others are set by third-party services that appear on the page (third-party cookies).
2. How We Use Cookies and Similar Technologies
StatusKWO (www.statuskwo.com) uses cookies and similar technologies for the following purposes:
- Strictly Necessary: These are essential for the website to function. Without them, services you have asked for cannot be provided. They do not require your consent.
- Analytics & Performance: These help us understand how visitors use our website: which pages are visited most, how long people stay, and where they come from. This data is collected anonymously and helps us improve the site.
- Functional & Preference: These remember choices you make (such as your cookie consent preference) to provide a more personalised experience.
We do not use marketing, advertising, or behavioural tracking cookies on this website.
3. Your Consent
When you first visit our website, you will see a cookie consent banner at the bottom of the page. This banner informs you about the analytics technologies we use. You can dismiss the banner by clicking "Accept" or "Reject". In both cases the banner will not appear again on future visits.
Analytics tools (Google Analytics and Microsoft Clarity) are loaded automatically for all visitors to help us understand how the site is used and to improve your experience. These tools collect data anonymously and do not identify you personally.
Your banner dismissal preference is stored in your browser's local storage (not as a cookie) and is never sent to our servers. You can reset it at any time by clearing your browser's site data for statuskwo.com.
4. Cookies and Technologies We Use
Below is a complete list of the cookies and similar technologies used on this website:
Strictly Necessary
| Name | Type | Purpose | Duration |
|---|---|---|---|
skwo_cookie_consent | Local Storage | Stores whether you have dismissed the cookie consent banner. This is not a cookie; it is stored in your browser's local storage and is never sent to our servers. | Persistent (until cleared) |
PHPSESSID | Cookie | Set by the web server to maintain your session. Used for form submissions on the public site, and for authenticated sessions if you log in to the client, broker, or admin portals. The cookie contains only a random session identifier; your credentials, personal data, and security tokens (such as CSRF protection and passkey challenge data) are stored securely on the server, not in the cookie itself. Sessions expire automatically after 2 hours of inactivity. | Session (deleted when you close your browser) |
skwo_chat_session | Local Storage | Stores a randomly generated session identifier for the live chat widget. Used to maintain your chat conversation across pages. Does not contain personal information. | Persistent (until cleared) |
skwo_chat_name | Local Storage | Stores the name you provide when starting a live chat conversation, so you do not need to re-enter it on subsequent pages. | Persistent (until cleared) |
skwo_chat_email | Local Storage | Stores the email address you provide when starting a live chat conversation, so you do not need to re-enter it on subsequent pages. | Persistent (until cleared) |
skwo_chat_messages | Local Storage | Stores your chat message history locally so your conversation persists as you navigate between pages. Messages are stored only in your browser. | Persistent (until cleared) |
skwo_chat_sound | Local Storage | Stores your notification sound preference for the live chat widget (on or off). | Persistent (until cleared) |
Analytics & Performance
We use Google Analytics 4 (GA4) and Microsoft Clarity to understand how visitors interact with our website. GA4 is configured with IP anonymisation enabled, meaning your full IP address is never stored by Google. Microsoft Clarity records anonymised session data such as clicks, scrolls, and page interactions to help us improve the user experience. These tools are loaded automatically for all visitors.
| Name | Provider | Purpose | Duration |
|---|---|---|---|
_ga | Distinguishes unique visitors to the website. Generates a random, anonymous identifier. It does not contain any personally identifiable information. | 2 years | |
_ga_* | Used by Google Analytics 4 to maintain session state and track pageviews within a single browsing session. The suffix is unique to our GA4 property. | 2 years | |
_clck | Microsoft Clarity | Stores a unique anonymous identifier for the visitor. Used by Clarity to associate session recordings with a returning visitor. | 1 year |
_clsk | Microsoft Clarity | Stores session data including page interactions, scrolls, and clicks. Used to group pageviews into a single session for analysis. | 1 day |
CLID | Microsoft Clarity | Identifies the first-time Clarity saw this user on any site using Clarity. | 1 year |
Google Analytics collects the following types of data anonymously:
- Pages visited and time spent on each page
- How you arrived at our site (search engine, direct visit, referral link)
- Your approximate geographic location (country/city level, not precise)
- Device type, browser, and operating system
- Interactions with site features
This data is processed by Google and Microsoft in accordance with their respective privacy policies. You can learn more at policies.google.com/privacy and privacy.microsoft.com.
5. Third-Party Services
Our website loads resources from the following third-party services:
| Service | Purpose | Privacy Policy |
|---|---|---|
| Google Analytics | Website analytics: tracks page visits, traffic sources, and user interactions anonymously. | Google Privacy Policy |
| Microsoft Clarity | Behavioural analytics: records anonymised session replays, heatmaps, and interaction data to help us understand how visitors use the site. | Microsoft Privacy Statement |
| Google Fonts | Loads the Inter typeface used across the site. Google may log your IP address when fonts are requested. | Google Privacy Policy |
| Unsplash | Provides images displayed on news articles. Images are loaded from Unsplash's CDN (images.unsplash.com). | Unsplash Privacy Policy |
These third-party services may set their own cookies or collect technical data (such as your IP address) when resources are loaded. StatusKWO does not control these third-party cookies or data collection practices.
6. Managing and Deleting Cookies
You can manage cookies in several ways:
Our Cookie Banner
The cookie consent banner that appears on your first visit allows you to acknowledge our use of analytics technologies. To see the banner again, clear your browser's site data for statuskwo.com.
Browser Settings
Most browsers allow you to view, manage, and delete cookies through their settings:
- Google Chrome: Settings → Privacy and security → Cookies and other site data
- Mozilla Firefox: Settings → Privacy & Security → Cookies and Site Data
- Apple Safari: Preferences → Privacy → Manage Website Data
- Microsoft Edge: Settings → Cookies and site permissions → Manage and delete cookies
Please note that blocking all cookies may affect the functionality of this and other websites.
Google Analytics Opt-Out
You can opt out of Google Analytics across all websites by installing the Google Analytics Opt-out Browser Add-on.
Microsoft Clarity Opt-Out
You can opt out of Microsoft Clarity by visiting Microsoft's opt-out page or by using your browser's Do Not Track setting.
7. Legal Basis
We process cookie data under the following legal bases in accordance with the UK General Data Protection Regulation (UK GDPR) and the Privacy and Electronic Communications Regulations (PECR):
- Strictly necessary cookies and local storage: These are exempt from consent requirements under PECR Regulation 6(4) as they are essential for providing the service you have requested. This includes the cookie banner preference and the live chat widget session data.
- Analytics cookies: Google Analytics and Microsoft Clarity are used under the legitimate interests legal basis (UK GDPR Article 6(1)(f)). We have a legitimate interest in understanding how visitors use our website so we can improve it. All analytics data is collected anonymously, IP addresses are anonymised, and no personally identifiable information is processed. You can opt out of either service at any time using the methods described in Section 6.
8. Changes to This Policy
We may update this Cookie Policy from time to time to reflect changes in the cookies we use, changes in technology, or changes in applicable law. When we make changes, we will update the "Last updated" date at the top of this page. We encourage you to review this policy periodically.
9. Contact Us
If you have any questions about our use of cookies or this policy, please contact us:
StatusKWO
Email: info@statuskwo.com
Phone: 020 4586 4720
Website: www.statuskwo.com/contact